Meet the maritime logistics experts who built and facilitate LinerGame
Built and delivered by industry leaders who've shaped global container shipping.
The LinerGame Story
Co-founders Lars Jensen and Niels Gorm Malý Rytter spent decades leading and improving liner operations, delivering strategic advice and market intelligence to global carriers. Throughout their careers, they witnessed the same patterns: miscommunication and lack of coordination across sales, operations, and terminals in global container transport networks, creating operational friction, delays, extra costs, and lost revenue opportunities. Talented professionals lacked visibility into how their decisions rippled across the entire value chain.
The shipping industry is the backbone of modern international trade, connecting markets and driving the global economy. Yet despite its critical importance, professionals mostly learn through fragmented training that doesn’t reflect the interconnected reality of liner operations.
From the founder’s dedication to maritime logistics excellence came The Liner Shipping Game. A hands-on, team-based simulation using vessel models built from Lego® bricks, containers, port terminals and cargo documents.
The industry needed a better way to learn
PowerPoint presentations and case studies can't capture how container shipping works. Where sales commitments affect vessel capacity, route optimization depends on terminal realities, and operational decisions impact revenue and profitability.
LinerGame participants rotate through roles across the shipping value chain. When a sales representative triggers a container rollover through overbooking, or a terminal planner feels commercial pressures cascade into yard operations, the learning becomes visceral and immediate.
LinerGame breaks down silos to build commercial awareness and equip maritime professionals to manage the industry demands and complexities.
LinerGame Directors and Facilitators
Our facilitators have worked as specialists across major freight forwarders and carriers, port authorities, BCOs, and universities. Together, they bring deep operational knowledge, strategic insight, and a passion for developing the next generation of maritime professionals.
Lars Jensen
Co-Founder and Principal Facilitator | Founder, Vespucci Maritime | Former Director of Market Intelligence, Maersk Line
Niels Gorm Malý Rytter
Co-Founder and Lead Developer, Liner Shipping Specialist and Maritime Logistics Advisor
Dominic Enthoven
Principal Facilitator | Principal Advisor, MPC International | PhilaPort Representative for Australia and New Zealand | Former Regional Manager, Hamburg Süd/Maersk
Peter Creeden
Asia & Oceania Lead Facilitator, LinerGame™ | Managing Director, MPC International
Charles Moret
Captain, Leader and Entrepreneur. 30 years Maritime industry expert on container business, ports and liners strategy and economics.
Nicolai Hinge
Project Engineer & Game Developer
What Drives Us
Excellence: To deliver consistent, high-impact learning experiences backed by decades of real-world expertise.
Integrity: We teach what we’ve lived. What happens in liner shipping anchors every scenario, debrief, and insight.
Impact: Our goal isn't merely education. We measure success by how quickly teams align, how confidently they manage trade-offs, and how measurably their operations improve.
Collaboration: Shipping is a team sport. So is LinerGame. We enable cross-functional dialogue, mutual respect, and shared accountability in every session you take back to your operations.
Our History
LinerGame’s origins go back to The Liner Shipping Game™, developed in a 2012–2014 research collaboration with Maersk, Aalborg University, and Ange Optimization. Early contributors include maritime and tech industry professionals Sebastian Zurheide, Kim Hansen, and Marc Cromme.
LinerGame's origins go back to The Liner Shipping Game™, developed in a 2012–2014 research collaboration with Maersk, Aalborg University, and Ange Optimization. Early contributors include maritime and tech industry professionals Sebastian Zurheide, Kim Hansen, and Marc Cromme.
Niels Gorm Malý Rytter, Lars Jensen, and Nicolas Guilbert later commercialised the simulation through LinerGame and expanded it into a broader portfolio of experiential workshops delivered by an international facilitator network.
Over the years, new partners and facilitators have helped evolve the game and delivery format. In 2025, key facilitators and agents joined as partners, including Charles Moret, Peter Creeden, and Dominic Enthoven, alongside a renewed strategy to scale global, facilitator-led experiential learning for shipping and logistics teams.