Lars is one of the industry’s most recognized savants in container shipping. Over 25 years, he has advised shipping lines, BCOs, and investors on liner trade dynamics, market forecasting, and strategic positioning. His analysis shapes how the industry understands capacity trends, rate movements, and carrier strategy. When major carriers make fleet decisions or alliances restructure, Lars is often the first to decode what it means.

At Maersk Line, he led global market intelligence, tracking vessel deployment, rate movements, and competitive dynamics across every major trade lane. He built the systems that told executives where capacity was going, what rates would do next, and how competitors would respond. But he also saw the gap: analysts understood the data, operations knew the ships, and commercial teams chased the deals. Rarely did anyone see how all three connected.

Lars founded Vespucci Maritime to bridge industry analysis with strategic advisory work. His weekly commentary reaches thousands of shipping professionals worldwide. He speaks at major industry conferences, contributes to maritime media, and advises on everything from fleet strategy and network design, geopolitical implications to digital and green transformations

Lars co-created LinerGame because he spent decades watching talented people make decisions in silos, and knew experiential learning was the only way to break them down.

Regions: Europe (North), Middle East, Americas, Asia

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